Engineering-Driven Intelligence

Gather Deeper Insights

Transform raw social data into a strategic roadmap for revenue growth. Move beyond "vanity metrics" to ROI.

1. Omnichannel Performance

Centralize metrics from FB, Insta, TikTok, LinkedIn & YouTube.

  • Unified View: Track reach & engagement in one dashboard.
  • Resource Allocation: Identify highest-performing networks.
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2. Visual Demographic Analysis

Break down audience by age, gender, country & language.

  • Segmentation: Ensure content resonates with the right people.
  • Geo-Targeting: Tailor assets for specific regions.
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AD WEB $

3. Revenue Attribution

Close the loop between social clicks and bottom-line revenue.

  • Won/Lost Tracking: See exactly which leads convert.
  • Campaign ROI: Attribute revenue to specific influencers/ads.
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4. AI-Powered Social Listening

Track global conversations to discover opportunities.

  • Keyword Tracking: Monitor industry themes & hashtags.
  • Trend Discovery: Identify pain points in communities like Reddit.
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5. Advanced Sentiment Analysis

Categorize public mood as positive, neutral, or negative.

  • NLP Detection: Detect perception shifts during launches.
  • Crisis Management: Spot negative spikes instantly.
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YOU RIVAL +33%

6. Competitor Benchmarking

Compare "Share of Voice" and engagement against rivals.

  • Gap Analysis: Audit underperforming competitor strategies.
  • Market Share: Capture lost opportunities.
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Recommended Source: YOUR BRAND

7. GEO & AI Search Tracking

Monitor citations in ChatGPT, Perplexity, & Google AI.

  • AI Visibility: Be the primary recommended source.
  • Future-Proofing: Dominate the new era of search.
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DATA

8. BI Tool Connectors

Export data to Tableau, Power BI, Rate, or Looker Studio.

  • Seamless Export: PDF, CSV, or direct API integration.
  • Enterprise Modeling: Complex analysis alongside other business data.
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Strategic Use Cases for Insights

Strategic Objective Feature Alignment Long-Term Business Impact
Maximize Ad Profitability Revenue Attribution + AI Optimization Automatically kills low-performing ads and redistributes budget to variants with the highest ROAS (up to 23x).
Crisis Prevention Spike Alerts + Sentiment Analysis Detects negative sentiment surges across 150+ sites, allowing for rapid reputation protection before escalation.
Future-Proof Discovery GEO Visibility Tracking Ensures your brand dominates the next era of search where prospects ask AI assistants for recommendations.
Market Intelligence Social Listening + Benchmarking Reveals competitor weaknesses and audience pain points, enabling the creation of "unskippable" content.
Influencer ROI Affinity Vetting + Performance Tracking Vets creators from a database of 14M+ to ensure brand safety and predict their ability to drive real conversions.
High-Tech Submarine's Sonar

Think of the Gather Deeper Insights segment as a High-Tech Submarine's Sonar and Navigation System.

Core features are your standard radar that tells you where you are and what is immediately around you (reach and followers). Premium features act as deep-sea sonar that detects hidden currents (social listening), identifies the emotional "temperature" of the water (sentiment analysis), and pinpoint exactly where the sunken treasure—your revenue—is located so you can retrieve it with surgical precision.

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